Mon. Nov 29th, 2021



It is the holiday season. Time for companies like Lucasfilm to release merchandise for their hottest properties for people to buy them up for Christmas presents. Star Wars has always had interesting holiday merchandise campaigns, and this year is no different. This year on the official Star Wars website, Lucasfilm and their merchandise partners have put together a multi-week release initiative called “Bring Home the Bounty” where they will release new and exciting merchandise each week. For twelve weeks straight, a new batch of “bounties” will be released.

Per StarWars.com: “Get your tracking fobs ready. Disney and Lucasfilm today launched ‘Bring Home the Bounty,” a global consumer products, games, and publishing campaign that will debut new Star Wars toys, collectibles, books, apparel, and more each week through the end of the year.

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Every Tuesday from now through December 28, you can expect reveals of new items inspired by everything from The Book of Boba Fett, premiering exclusively on Disney+ December 29, and The Mandalorian to classics like the Skywalker saga films, animated series including Star Wars: The Bad Batch and Star Wars: Visions, and much more.

“With the Lucasfilm 50th anniversary coming to a close this year, we wanted to find a way to celebrate all of our beloved characters and stories from the classic to the new and everything in-between” said Paul Southern, Senior Vice President, Franchise & Licensing, Lucasfilm. “There will be something to excite every Star Wars fan this year with such a wide assortment of items to enjoy and engage with, whether fans are adding to their own collections or scouring for the perfect gift.”

So far, five weeks’ worth of “bounties” have been released with each week having new and interesting products highlighted in each group. While there are some products based on the classic movies, much of the “bounties” focus on The Mandalorian and its related set of shows on Disney+, which only makes sense, given the immense popularity of The Mandalorian.

“Bring Home the Bounty” began on October 13 with the release of the first “bounty” which featured Hasbro action figures from The Mandalorian, the LEGO Star Wars Advent calendar, new LEGO sets, a Bantha plush from Build-a-Bear Workshop, and Funko POPs of K2SO and Moroff from Rogue One. Perhaps the biggest gem from Week One’s bounty is The Mandalorian helmet from Denuo Nova.

Week Two had a smaller collection focusing more on the Skywalker Saga, although there was also a Bandai action figure of the Mandalorian in Beskar armor alongside Grogu.

Week Three featured more action figures from The Mandalorian and the premiere of Star Wars: The Mandalorian Monopoly. Again, a smaller collection than Week One, but still filled with items that fans of The Mandalorian would love.

Week Four’s products focused on the prequel trilogy with Mace Windu and General Grievous getting in on the action figure action.

And this week’s bounties were released this past Tuesday with a lot of focus on Grogu. But one big highlight in this week’s bounty is the introduction of a LEGO AT-AT walker. “Bring Home the Bounty” runs weekly through the end of December at the official website for Star Wars.

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